About
Bold ideas, properly forged.
Valiant Forge is the independent web studio of Iain McGregor — one developer, hands-on from first call to launch. It exists because too many businesses are stuck with slow, fragile websites built to win a pitch rather than win customers.
The name is the method.
Valiant — because good web work takes conviction: telling clients the truth, cutting features that don't earn their place, and betting on modern tools when they're genuinely better.
Forge — because websites should be made like tools, not decorations: shaped for a job, tempered under load, and expected to last for years with honest maintenance.
Working with Valiant Forge means working with one developer who designs, builds, ships and maintains the whole thing. No hand-offs, no account managers, no game of telephone between you and the person writing the code.
What I stand for.
Valiant
I give honest answers, even when they're not what a client hoped to hear. If a cheaper approach will serve you better, I'll say so before you spend a penny.
Forged
Everything I ship is hand-built and load-tested — no page builders, no licence lock-in, no mystery plugins. You own every line of what I make.
Measured
Design taste is subjective; conversion rates aren't. Every project starts with the number it needs to move and ends with a report on whether it did.
Working principles.
- 01Performance is a feature — I budget for speed like I budget for scope.
- 02Security isn't an add-on; it's the default configuration.
- 03One developer, end to end — the person you talk to is the person who builds.
- 04Plain-English communication. No jargon invoices, no surprise costs.
- 05I build on open standards so you're never locked in — to me included.
Sound like someone you'd work with?
Tell me about your project and I'll come back within one business day with honest advice and a clear path forward.